The backpack that teaches you how to school
From 16 to 25 September 2026
Imagine a giant backpack. Imagine a back-to-school experience with out-of-this-world fun. Imagine an out-of-this-world adventure!
RomaEst awaits you in the city for a joyful return to school: a giant backpack will appear in Rome and the surrounding area, ready to be noticed and snapped!
HOW IT WORKS
- Download the IO&ROMAEST app;
- Take a photo;
- Receive Back-to-School merchandise.
WHEN
Two weekends to mark in your calendar: September 16th and 17th, then September 24th and 25th.
A different way to start the school year awaits you:
Look for your backpack, come closer, and be surprised!
Agenda
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