Bright friday
From 15 to 28 November 2025
Ready to shine with Bright Friday?
From November 15th to 28th, RomaEst is hosting a contest that will light up your shopping spree with instant prizes and a super grand prize!
How does it work?
Shop in the city center, including the hypermarket, for at least €20 and stop by the dedicated desk to get your postcards and participate.
Bring your receipts with you: the more you spend, the more chances you have to win.
• From €20 to €50: 1 postcard
• From €50.01 to €100: 2 postcards
• Over €100: 3 postcards
With each postcard, you can immediately find out if you've won one of the Gift Cards up for grabs thanks to the Instant Win feature.
Have you already downloaded the IO&ROMAEST app?
Show it at the desk to receive bonus postcards valid for either an instant win or to enter the final drawing for a €1,000 Gift Card.
Prizes up for grabs:
- €10, €20, €50, and €500 Gift Cards to win instantly
- A €1,000 Gift Card in the final draw
Contest Desk Hours
• Monday - Thursday: 3:30 PM – 7:30 PM
• Friday - Sunday: 11:00 AM – 2:00 PM and 3:00 PM – 8:00 PM
It's time to shine:
Come to RomaEst, shop, and try your luck.
With Bright Friday, every purchase can turn into a surprise!
*Final Prize Draw by December 15, 2025 – Prize pool €5,240.00 excluding VAT – Rules available on the website and at the desk
