NEW YORKER – More than fashion. A way of life.
Fashion is more than just clothing.
It's an expression of personality, values, and modernity. It tells stories, conveys messages, and creates identities. This is exactly what NEW YORKER represents.
What began in a family context has grown into an internationally recognized fashion brand. With a keen eye for trends, urban style, and a youthful, fresh aesthetic, NEW YORKER creates pieces that inspire and capture attention. The brand is led by motivated teams who work passionately to make style a tangible experience—authentic, dynamic, and contemporary.
Our collections—versatile, conscious, personal
From casual urban style to modern casual, to bold, eye-catching looks—each collection embodies diversity and uniqueness. The assortment is complemented by distinctive underwear and swimwear lines, as well as accessories that complement each outfit and enhance your personal style.
Our mission: fashion that leaves its mark
NEW YORKER stands for continuous development, innovative spirit, and a clear vision. The brand combines a focus on trends and entrepreneurial dynamism—with an international focus yet a connection to people.
We believe in strong personalities, bold ideas, and a culture that views change as an opportunity. Both in our customer-facing spaces and behind the scenes, we create space for creativity, growth, and inspiration.
We shape the future of fashion. Together.
