We want to "create desire" and make the pleasure and benefits of sport accessible to as many people as possible. This, summed up in one sentence, is the mission of Decathlon, the French company and Europe's leading designer, manufacturer, and distributor of sports products and technologies.
Vitality and responsibility are the values linked to a passion for sport and the professional growth of people, which Decathlon is committed to fostering in relationships both inside and outside the company.
In short: beautiful, technologically advanced products, excellent value, respect for the environment, and quick self-service purchases.
The Decathlon brand was founded in 1976, debuting with the first large store in Englos, near Lille, in northern France. Michel Leclercq's vision was to provide sports equipment for everyone, from beginners to enthusiasts, with products available under one roof and offering the best value for money.
