IT WAS A DREAMIn 1998 SNIPES started selling selected American brands in Germany as a “store for real hip-hop apparel” and in a short time turned into a company with a clear vision and an ambitious goal: to become the number one streetwear retailer in Europe and to inspire young people in the big city to express their identity based on their personal style and to create their own community - the Concrete generation. Influenced and guided by the values of hip-hop, street art, dance, streetball, BMX, and skate cultures, we have turned our vision into reality.IF YOU DON'T KNOW, NOW YOU KNOWToday SNIPES is one of the most successful streetwear chains in Europe and represents urban culture in the mainstream with exclusive releases, branded collaborations, and a limited in-house collection. This is also reflected in the selection of brand ambassadors, the FACES OF SNIPES- artists such as Wiz Khalifa, Snoop Dogg, Chris Brown, Joey Bada$$, Macklemore, DJ Khaled, and Rick Ross have worked their way from the subway to the top.The many SNIPES-sponsored events also show:For us, not only the large hip hop festivals with hundreds of thousands of visitors are important, but also the many small street dances, action sports, and dance events that form the heart of the culture. Values such as respect, authenticity, and creativity have made SNIPES what it is today and have not only run through every SNIPES product, every event, and every store, but have also turned SNIPES into a brand of love in recent years.SKY IS THE LIMITAThere are currently more than 300 SNIPES stores in Germany, the Netherlands, Switzerland, Austria, Spain, Belgium, and Italy-and there is no end in sight. Since we open new stores at home and abroad every month, the SNIPES family now has more than 3,000 members and continues to grow!
