KIKO MILANO

Be What You Want to BeFounded in 1997, KIKO MILANO is an Italian cosmetics brand operating in the retail sector with an avant-garde line of make-up and facial and body treatments. The vision promoted by KIKO MILANO redefines traditional canons of beauty by promoting a multiple and free idea of Beauty that allows every woman to express her personality (“Be What You Want”). The mission is based on an innovative retail concept that allows consumers to choose from a wide range of products, constantly enriched with new launches and seasonal collections. KIKO MILANO's identity is rooted in the value of “Made in Italy” as a reference for the world of fashion, art and design. As a result of the encounter between the latest scientific discoveries and the latest fashion trends, KIKO MILANO's proposal is constantly renewed by offering effective and innovative products capable of representing and enhancing every form of beauty. Thanks to the vast assortment of more than 1,200 trendy products at competitive prices and a unique store experience, KIKO MILANO has literally rewritten the codes of cosmetics retailing. KIKO MILANO is the leading make-up brand in Italy and among the most prestigious in Europe. Today, KIKO MILANO employs over 6500 people, holds over 900 stores worldwide and is present in 30 markets where it operates through its stores and e-commerce.