ColorAdd is Here

The Romaest Shopping Center introduces the ColorAdd system, a universal language that allows even colorblind people to recognize colors through simple, intuitive symbols.

Because what is immediate for many can be a daily obstacle for others.

Thanks to the integration of ColorAdd codes into the Center's signage, every visual indication is enriched with an additional level of understanding: those who can't distinguish certain shades can finally interpret them without difficulty.

A parking lot isn't just "red."

A parking lot isn't just "green."

Every color will become recognizable to everyone through specific symbols.

RomaEst is taking a concrete step toward a more inclusive environment, where moving around, orienting oneself, and experiencing spaces becomes a truly shared experience.

A concrete focus on people: because accessibility also means making the barriers that are often invisible invisible.

Discover the new signage at this link.

We look forward to seeing you at RomaEst!